The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

6 thoughts on “The Importance of Anchor Text in Back-links”

  1. Hi, i think that i saw you visited my site thus i came to “return the favor”.I am trying to find
    things to improve my web site!I suppose its ok to use some of
    your ideas!!
    website
    spirt online

  2. Today, I went to the beach withh my kids. I found a sea shell and gave itt to my 4 ear old daughter and said “You can hear the ocean if you put this to your ear.” She
    placed the shell to her ear and screamed. There
    wass a hermit crab inside and it pinched heer ear.

    She never wants to go back! LoL I know this is completely off topic but I had to tekl someone!

    my website:

  3. I have been exploring for a little bit for any high quality articles or blog
    posts in this kind of house . Exploring in Yahoo I ultimately stumbled upon this website.
    Studying this info So i’m satisfied to exhibit that I have an incredibly good uncanny feeling I came upon just
    what I needed. I so much certainly will make certain to don?t overlook this site and provides
    it a glance on a relentless basis.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top